.Column Views: 15.Ever before questioned how an electrical designer ends up running an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Show.Key takeaways:.Why investing algorithms triggered solitude (and a career pivot).The magic formula: legitimacy + consistency = influencer success.B2B influencer advertising and marketing in Asia: It's coming, yet little by little.AI influencers: Cool, yet possibly won't replace your BFF's Instagram.The payment problem afflicting influencer advertising and marketing (and just how Partipost is tackling it).Enjoyable fact: Jonathan's papa awaits Mondays. Yes, you read through that right.Profits: The influencer marketing yard is advancing a lot faster than you can say "swipe up." Coming from micro-influencers to AI avatars, the game is actually altering-- but authenticity still reigns supreme.So, prior to you cross out that good friend along with 200 fans as "not significant," don't forget: on earth of nano-influencers, your bestie may merely be the upcoming major factor.Listen for even more influencer insights and also possibly get a pointer or 2 for your personal Instagram activity!